How Highway Trains Talent

Our one-of-a-kind MOPs training program yields job-ready, high-performing

junior MOPs talent

Talent Generation Process

Converting high potential into high performance

Recruit, Evaluate & Hire High-Potential

Highway generates a broad funnel of job applicants and evaluates them rigorously for high potential and character

Full-time, Live Training for 10 Weeks

While Highway's training is online, it is live, full-time and intense. Robust interaction with instructors and peers drives rapid progress

Veteran Instructor Staff

Highway's training team combines a core set of veteran MOPs instructors with complementary guest-speakers and mentors

Industry-developed, project-based curriculum

Highway co-created its curriculum with a group of industry advisors to develop the skills & experience to be job-ready (details below)

Curriculum: The Skills Developed

Highway develops job-ready experience through a "learn-by-doing" curriculum focused on the following skills

Business Skills

  • Customer Journeys
  • Buyer Personas
  • Funnels & Conversions
  • Advanced Spreadsheet Functions
  • Workflow Diagramming
  • Campaign Brief Development

Technical Skills

  • Database Schema & Creation
  • Contact Data Management
  • Email & Landing Page Development
  • Automated Workflows
  • Integrations
  • Metrics & Analytics

Collaboration Skills

  • Stakeholder Interviews
  • Requirements Definition
  • Communication & Accountability
  • Project Management
  • Quality Assurance

Technologies Trained

Highway candidates are trained across the major systems of the Marketing Ops tech stack.

Talk to Highway

Ready to learn more about how to bring Highway talent on to your team? Schedule a call with us at the link below.